Personalised AI Videos: How Brands Are Increasing Conversions By 3-5X

As of today getting attention from the audience has become a challenge. Due to the hyper-competitive digital landscape, online users are bombarded with ads, emails, landing pages, social media posts, videos, etc. This is the reason why people online now scroll past content that is scripted, generic and irrelevant to their specific needs. 

These days, it is personalised AI videos that have been transforming the game for online businesses. With the help of leveraging artificial intelligence, brands are now able to create customised video messages that at times address online users by their name and present customised solutions for them. Besides boosting conversion rates, these personalised AI videos also help improve online engagement and build trust on the brand. 

What Are Personalised AI Videos?

AI personalised video is a type of video which adapts to target audiences based on their viewer data, context, and preferences. A personalised AI video includes viewer’s name & company information, product recommendations based on the browsing history, location-specific messaging and offers, industry-specific use of cases & examples, and smart content matching where the viewer is in the customer journey. From generating unique versions of video to personalised script, AI will manage everything. 

Why Personalization Drives 3-5X Higher Conversions

Are you wondering how AI personalization drives 3-5X higher conversions? The answer to this is very simple. AI tracks consumers’ interests and requirements and then creates personalised videos. Doing this not only results in higher conversions, but also builds consumer trust. Personalised AI videos are also known for increasing buyers’ brand loyalty by 60%. 

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Here’s a list of key drivers of higher conversions via personalization:

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1. Attention Economics

When it comes to online marketing, the attention time of customers is very limited. This is why a personalised video works best for brands because it manages to grab consumers’ attention, which further results in higher engagement and revenue. 

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2. Pattern Interruption

Customised AI videos are one of the best ways to overcome Ad blindness. Personalised videos help brands disrupt consumer’s standard and generic browsing patterns. Personalised videos increase the possibility of customer interaction and impulsive buying. 

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3. Trust Building

One of the biggest reasons that personalised AI videos are helping brands online is that they offer a sense of being understood. This further solidifies consumers' trust and brand loyalty. 

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Personalised Video At Scale-Powered By AI Automation + CRM Triggers

In today’s fast-moving world, personalised video at scale is redefining customer engagement by using customised AI video along with smart CRM triggers. Instead of using generic content for advertisement, businesses these days are choosing AI personalised videos that focus on customers’ choices, behaviour, data, and stage in buyer journey. 

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In case you're wondering how these AI personalised videos are made, brands use modern AI video platforms that are integrated with CRM systems such as Salesforce, HubSport, and Zoho. Such platforms provide crucial information such as name, shopping history, browsing activity, engagement pattern, and so much more. 

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Here’s an example to explain how such personalised AI video works. 

There are several times when we add items to our cart and abandon the purchase. After this, the system automatically shares personalised AI video asking us to complete the purchase. 

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Role Of Ai Avatars In Personalised Videos

Day by day, dependency on AI is creasing. Business owners are now using AI avatars to deliver personalised videos for customers. Use of AI avatar allows brands to make highly personalised messages that strike the right chords with the audiences. This technique not only helps brands to maintain a consistent on-screen presence but also saves time, money and resources. 

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Instead of recording hundred thousand videos for advertising, brands now use AI avatars for their personalised videos. These videos are not only more engaging but have attracted customers 50% more than traditional advertisement videos. One of the biggest benefits of using such video is that a brand now can target audiences across the globe by making videos in multiple languages. The cost of hiring language professionals is also eliminated. 

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Best Use Cases For Personalised AI Videos

Personalised AI videos have completely changed the process of how businesses interact with target customers. The process of advertising online is no longer boring and time-consuming. Brands these days are switching to AI-driven video tools that not only save time & money but also deliver higher conversions and faster sales. 

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Below are the 3 most impactful use cases: 

1. Sales Outreach 

Want to expand your sales outreach? Instead of sending the same old generic emails to target consumers, you should switch to customised AI video messages. Because of the personalised touch in these AI videos, the customer is more likely to invest in the product/service the brand is pitching. 

Besides being an effective marketing strategy for online & offline businesses, this technique is also saving a lot of time and money. By using the AI tools, brands can create hundreds of personalised videos in just a few minutes. 

2. Lead Nurturing

One of the best and most effective ways to generate leads is by having relevant communication. To our surprise, personalised AI videos are one of the easiest ways to establish communication channels. This is because these customised videos are made according to the target audiences’ industry, behavior, & buyer behaviour.

Another best thing about these AI videos is that they are very easy to update. Depending on the campaign performance, brands can always refine the message in typically a few minutes. 

3. Product Onboarding

Do you want to focus on customer retention? You should consider having an effective onboarding process. AI videos are an excellent option to improve the onboarding process. Brands can now guide users through every step with the help of such personalised AI videos. 

Metrics That Improve With Personalised Videos

After the detailed information presented above, it is safe to say that personalised AI videos have a positive impact on key marketing and sales metrics. The positive impact of such AI videos can be seen on CTW (CLick-Through Rate). This is simply because when a consumer see a video customised with their name, industry & interest, they are more likely to engage and click. 

Besides this, CVR (Conversion Rate) also increases due to personalised AI video because they make brand offers look more relevant and persuasive. Lastly, such videos also guarantee higher conversions and reduce CAC (Customer Acquisition Cost) and also increase overall marketing ROI. 

Conclusion

Personalization is no longer nice-to-have– it’s expected. At a time when customers online are being bombarded with generic and easy-to-ignore advertising content, using AI personalised video has become a necessity for every brand. These videos help brands target customers by understanding their needs, challenges and goals. 

Personalised AI videos are not just improving sales but also helping brands build strong relationships, establish trust among customers and guarantee long-term customer loyalty. 

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